When the person has seen the digital signage, I think the convenience to be understanding.
A lot of the advantages might exist compared with other advertising media.
It will think about the advantage of the digital signage today.
First of all, the digital signage is possible a real-time operation in using the network of the communication.
In a word, the content of the advertisement displayed on the screen can be delivered, and be changed at any time according to time etc.
Saying becomes possible to offer latest information always it.
In a modern information society, new of information is most immediate priority.
It is thought that always new ..everybody.. information is requested, and if it is not new information because the flow at time is early, is likely to be able to say ..worthlessly…
The digital signage might be called advertising media in which such an age is reflected.
It seems to judge the digital signage the victor though it ends if it substitutes it soon whenever information is updated even if it is a large-scale poster and a screen signboard, etc. if it thinks about time and time to substitute them still.
In addition, because it is printed matter when it is a poster and a screen signboard, the advertisement with movement like animation cannot be done.
It is likely to become advertising media of suiting the digital signage in the age still in the respect because there is the one with more comprehensible animation according to the thing, too.
Let’s continue last time, and talk about the advantage that uses the digital signage this time.
The digital signage talked being able the real time delivery of the advertisement at any time, and being able the display of animation as an advantage.
There is ..others.. still an advantage of the digital signage.
The advertisement that narrows the focus can be sent by doing the setting matched to the regionality etc. of the place where the digital signage is set up.
Do you understand the meaning?
This is such ,in a word, a thing.
For instance, let’s assume that depopulation advances, and the senior citizen is numerous a certain region.
It is set that the advertisement for the senior citizen is delivered in the digital signage set up in the hospital in the region and the supermarket, etc. in such a case.
If I will do so, it becomes possible to throw only the advertisement for the senior citizen.
That is, whenever the hospital and the supermarket are visited, senior citizens in this region can see the advertisement related to us.
The person who looks forward to seeing it every time if there is a useful advertisement will increase, too.
However, everyone will attach the forecast to no achievement of the effect even if the senior citizen throws the advertisement for the young person in such a lot of regions that are.
Therefore, it becomes very convenient the digital signage where the advertisement that suits the senior citizen only because of the setting flows.
This thinks other various usages to be thought though this is one example.
It continues the advantage and today that uses the digital signage.
Let’s think that you understood the advantage of the digital signage according to an article that is the last and before last, and tell a further advantage this time.
The digital signage can sell the display frame of the advertisement to two or more advertisers in only one display machine every second.
The digital signage is not decided that it is one person or the advertiser is one company per one.
A lot of advertisers can use it every second because it can divide an advertising frame very in detail.
Can you say that the advantage around of that for the advertiser?
It is because there is a chance to use everyone even if it is a digital signage set up in a wonderful place of there is a lot of traffic.
It is an advantage big because it connects if its own advertisement can be thrown in a good place with increasing of the number of consumers that much.
Moreover, there might be an advantage also in seeing not only the advertiser but also the advertisement in the issue.
Because there are a lot of people of buying various things because of information obtained from the advertisement.
The shape of the advertisement is to be going to evolve more and more by the appearance of this digital signage in the future even if the still picture says animation almost in current advertising media though it was what only of the repetition reproduction of the same animation at most.
It is possible to use for more a lot of advertisers by selling an advertising frame every a few seconds, and the possibility just extends.
It has talked about the advantage of the use of the digital signage last time three times.
Well, what kind of on earth mechanism is the device by the way though it is this digital signage?
This time, let’s talk around of that.
First of all, the size is various from the small one to the huge one though it is a screen of a noticeable most digital signage.
For instance, there is a large-scale size that decorates the wall in the building etc. , too and might be the case where the digital signage is displayed in a small window of the vending machine when it is the small one, etc.
I think that an enough advertising potential has gone out for the customer who buys the beverage etc. though it is a really small small window.
Moreover, the image about which it is anxious for a moment flows for people who pass, and it comes to stop the foot.
And, if display information is received from the delivery origin of the advertisement by using the public circuit etc. , and this is necessary, this takes shape of returning confirming the operation though it is digital communications of the digital signage.
This part becomes possible to display the still picture and animation by the color with LED, LCD, the plasma display, and the image projector, etc. though it is still thought that it is a part on the screen if it is said the part of an essential main point most in digital signages it.
The part where information in the still picture and animation is maintained is a control part, and it provides with the memory with the communication control part and the image display control part.
Did you understand a rough point about the digital signage?
By the way, this digital signage ･･･ Kind division can be done.
It is the one that one is called “Stand-alone type”, and another one is the one that is called “Network type” though divided only into two kinds at present even if it says.
The digital signage of stand-alone type can individually control the content to display on the image display.
And, the digital signage of another network type can intensively control the delivered content by connecting two or more image displays on the network.
Even if it is which type, an advertising expression that uses the image and the voice can be done, and it will be able to be said it is similar in the point that it differs from the advertisement of the past, and the possibility of attaching to the public notice or more rises.
However, the network type is more excellent in the notice and the delivery, etc. of a finer advertisement.
It might suit in the age, and, at present, be inferior though changes and doesn’t exist in excelling if it compares it with both and the advertisements of the past in the place where the advertisement can be inserted compared with the advertisement of the past.
Curettage is not effective for the digital signage though the advertisement such as paper can be almost inserted anywhere.
In addition, it is likely to become an appearance in more various places now if the age advances.
One of the advertising media, and the digital signage talked here and came.
However, do not you think it seems to be more convenient if the more it knows the advantage and others of the digital signage, the more it uses it in not only the advertisement but also other more parts?
Actually, the digital signage is used at the airport and the station , saying that the guide version, and has already been used in the hotel , saying that the guide or the consultation tool like concierge.
The price of the sold food is thrown in the supermarket etc. according to the digital signage, and in addition, stock price information etc. are displayed and the customer is looking in the financial institution.
These are all digital signages.
It might be noticed to have seen if it is such the one.
When they are other large companies, it has been used as an in-house report tool, and it is being used as a tool that shares various information at the hospital and the school, etc.
Moreover, there is what of setting up the digital signage as existence in the town the space art, too and use public as the emergency information is thrown in a public space is advancing to an especially new attempt.
The possibility of the digital signage is feeling of infinity.
Up to now, even the advertiser that always relies on television CM begins to pay attention to other advertising media including the digital signage.
The future is the enjoyment.
Do you think that the amount of money of which extent hangs on earth to set it up in my store etc. though it is a very modern, convenient advertising media digital signage?
Still, if it is such advertising media, it will variously become a correct answer from the pin to the paulownia it is.
Still, I dare to want to talk about a rough point.
First of all, is it a display that the amount of money is high even if it says very much?
However, this cannot be indiscriminately said according to the size because it is multifarious, too.
It seem to be from about 400,000 yen if it is about 32 inches as a considerably rough standard.
Moreover, is the display a touch panel method, and the amount of money will change.
And, it is necessary to advertise it to display it on the display in the digital signage.
It is necessary to make the advertisement newly again though the display etc. are necessary only once amounts of money even if the amount of money is bulky.
Therefore, greatly saving is the idea one then because there is a problem of the quality of the advertisement though the one that the output cost doesn’t hang so much is preferable.
An advertising production cost should not be stingy [ru] that it must be a digital signage for the advertisement.
If how much roughly it takes when it is an image of the still picture is said, you will see 20,000 yen though an advertising production cost is really [pinkiri] though it is the lowest.
About 50,000 yen should be seen, and thought by me that about 100,000 yen should be expected becoming animation though it is the lowest even if the lowest when becoming a slide image.
The digital signage should arrange all machine parts including the display with some stores etc. in oneself, and there is a way of buying an advertising frame of the digital signage in for instance a very good installation location, too.
Let’s enumerate digital signage “Train channel” set up in the train that runs in Tokyo as a comprehensible example.
Let’s easily explain not coming to Tokyo to the person who has not seen yet on the other hand.
The one like a small television screen is attached in the train so that the passenger may see, and, then, the one-point English conversation etc. are thrown with the train channel as they are various advertisements.
It need not be considerably bored in case of being.
It is possible to buy the frame of this train channel, and to throw the advertisement of its company.
The price is set to 3.9 million yen and the option 300,000 yen for 3.6 million yen in the latter six months of the term in the first six months of the term though it will sell for instance in every one spot commercial week thrown into the train channel for 15 seconds though it will quote from the site of the train channel.
There is a setting of original program offer type, too and it is 68 million yen, and will be a setting of 69 million yen in the latter six months of the term in the first six months of the term in case of this in every 13 weeks.
It is 1.1 million yen, and a setting such as 1.1 million yen and optional none in the latter six months of the term in the first six months of the term if CM is thrown into the train channel of the women-only car for two weeks for 60 seconds.
If it doesn’t want to set it up in its own store, such a method is also good because an advertising frame is often sold by such other systems though it took as a comprehensible digital signage as an example of the train channel this time.
Last time, I was going to take the price of the digital signage as an example of “Train channel” set up in the train in Tokyo and to talk.
This time, I want will talk about the digital signage set up in convenience store “Lawson” that everyone knows though it is not a talk of the price.
[Yukuyuku] might aim at [zen] store though it is not because it is being set up by Lawson all nationwide still.
It aimed setting it up for the time being in 300 Lawson stores in Tokyo at the first year.
The person in Tokyo might also have a lot of people who have already seen.
Originally, Lawson thought by developing the part a little more target majority of the digital signage were to offer bargain sale information etc. felt that the customer who came to a store was profitable in the place.
It was a conception of making beginning that the person who did not pass it near the digital signage either was able to participate.
It is a method of inducing to come to the store by delivering coupon information etc. on Lawson to cellular phones of the people in a place far from the store what this is.
And, against to have come to the store seeing the information, and the coupon is offered by way of the digital signage equipped with the FeliCa reader and the writer.
New customer
The possibility of the digital signage extends by the perceptional change.
Let’s pursue the subject by the digital signage of Seven-Eleven this time though it talked about the digital signage of Lawson last time.
The convenience store has already become indispensable existence for our life.
The person who commutes by twice a day and as much as three degrees seems also to come in a young person etc.
There is no hand that doesn’t set up the digital signage because it is such a place.
Seven-Eleven is not an exception.
Also because Seven-Eleven was a major company in the convenience store, the introduction time of the digital signage was bringing forward.
However, the digital signage might not been set up yet in all stores now.
The person who has not seen either comes.
The installation location of the digital signage is a side of the check-out counter in the back.
Please look taking care in the future.
One large network can be done when the digital signage will be set up in this all stores because about 13000 store Seven-Eleven is in the whole country now and it will go up.
An advertising frame will be likely to be marketed, and sales from the digital signage will go up, too, if I will do so.
Seven-Eleven attaches the expectation also in foreign countries sooner or later when Seven-Eleven all over the world comes to be connected on the network because it develops widely.
It is not an age of a television alone any longer and a new medium of digital signage that makes and all parts of the world a target will accomplish the key role to CM.