The roadside station ･･･ When the person drives the car, everyone knows.
The roadside station is a road infrastructure that the rest place combines with the regional promotion facilities when it will explain easily for the person who doesn’t know.
It exists, and it is in each roadside station, sells the special product in the region here and there along the road, a clean washroom is prepared by the restaurant where it can eat because it wants to go to the washroom during a long drive and it becomes it, and because the one like the station of the train has built exactly along the road, the one named a roadside station.
When I will do the roadside station round, each roadside station is very happy to have put out the regionality respectively.
A variety of hoops are visited though it is natural because it is such a place.
It is a lot of places that not only the regional surroundings but also customers from the distance visit when becoming consecutive holidays and a long-term vacation.
The attempt is performed now when the digital signage is set up only in such a place.
It is not because the digital signage is set up in the roadside station of the whole country still.
The experiment was started first by the roadside station of Fukuoka City.
It is public information on sightseeing etc. as contents offered to Fukuoka the citizens and visitors’ people are information on disaster prevention.
Because it is still a roadside station even if it is assumed that the digital signage will be progressed by the roadside station of the whole country in the future, there might be a lot of tourists, and information on sightseeing will become contents that cannot be removed.
It is good to take an active part the digital signage early by a roadside station here and there.
The hospital is a place as the place where the digital signage demonstrates the effect not forgotten, too.
Especially, a big university hospital etc. are the numbers of people with enormous number of patients.
Everyone can have, too and the accident of a little body is a place visited as the purpose is the vaccination even when there is not what either for the inspection etc. though it is a place to which it ought not to go if as much as possible as for the hospital.
The hospital is one of the places from which many people go in and out.
When the person has gone out to the hospital several times, will you remember the handbill of various paper being pasted, and being put in the hospital?
All are a notifications concerning insurance, a guides from the administration, a reports from the medical treatment secretariat, and important handbills.
Moreover, the new one is added as for them every day.
However, passing by was also the re-true in the greater part of people.
It is a digital signage to cancel this.
It projects it onto the monitor of the digital signage so that a lot of people may see information that wants to be passed on to the patient who visits the hospital.
Information in the hospital will be united by managing the content of the display by the batch by setting up a large-scale monitor and the projector in the waiting room in the hospital etc.
The handbill of a lot of paper that has been used up to now is lost, too the uselessness of paper is prevented, and the spectacle in the hospital improves, too.
It is not only East Japan Railway at all that sets up the digital signage in the electric train carriage.
A similar attempt is being performed by Tokyo Metro.
Is there seen what though the digital signage set up in the vehicle of Tokyo Metro is said, “Tokyo Metro vision”?
It is set up in the upper part of the door in a part of vehicles such as Yurakuchou Line and the Fukutoshin Line that run underground in Tokyo.
If the person lives in outskirts in Tokyo, I think that I have seen of here once.
Might it be thought that it comes to be set up by the total vehicle, and schedule all subways to be set up in the near future.
Besides, this Tokyo Metro vision of Tokyo Metro became a start that took falling behind a little as a digital signage in the train vehicle when comparing it.
As for contents telecasted by the Tokyo Metro vision, the one of the image system is main currents.
For instance, is it good when saying contents of feeling that adds textual information to CM that flows by the television?
There are such a lot of one.
The delivery is made to the network, and replaces a new content at the cycle of about one degree on 2?3 day.
This seems to be timing that the vehicle enters Ikebukuro, the Araki place, and the garage in Hikawadai, and to be the mechanism updating it automatically.
It cannot take one’s eyes off progress of the digital signage in the future because attention gathers easily in the advertisement in the vehicle by all means in the subway because it doesn’t see scenery on the outside.
A little detailed talk will already be told about this train channel this time though it is digital signage “Train channel” of East Japan Railway that has already already gotten into the news in the blog several-time.
The train channel is a train that runs in the metropolitan area ･･･ It is possible to see because of the monitor on the door in the vehicle of Yamanote line, Keihin Tohoku line, fast Chuou Line, the Ome Itsukaichi Line, and Negishi Line.
When it is a person in the living in Tokyo, the person etc. who often go out by the senior citizen and the private car that hardly goes out might already not have seen yet though it is thought that the greater part of people have seen.
The train channel was one of the digital signages, and East Japan Railway considerably took it from an initial stage.
News, it the weather forecasts besides the commercial advertising, it foretells furthermore, and the information program of English conversation etc. is telecasted.
As a result, it is an image medium that attracts the interest of the customer who has gotten on.
This train channel can buy an advertising frame.
It seems that the effect is considerably high because it is a digital signage in the train by which the large volume of passengers gets on and off every day.
It is possible to broadcast by specifying a day of the week as it is time zone in that case to throw the advertisement as an option.
About the charge in that case etc. , it touched a little, and I think the article before for you to only have to be able to refer by seeing the site of the train channel separately.
I want to talk about the digital signage of “Ion” that is the same retail store industry this time though it talked as a digital signage of the convenience store enumerating it as an example of Lawson and Seven-Eleven though it is not a convenience store before.
The ion was still started from Jusco in 30 stores in Kanto region that was an integrated supermarket first.
The digital signage was set up in the vicinity of Jusco of the food counter and the cash register.
It is 300. totals because of each store of ten it first of all
It started from the delivery of contents that displayed the advertisement, the weather forecast of the sold commodity, and news, etc. by setting them up.
The name “Ion channel” is given to the digital signage of the ion.
Because the digital signage lines up in a row in the vicinity of the cash register, it considerably attracts attention though it is thought that there are a lot of people who have already seen, too, when the person lives in Kanto.
Actually, it queues up in the cash register, and a lot when the digital signage is seen.
However, if some images flow, in nearer than it becomes silent and it queues up it is understood that eyes go to that by all means.
As a result, the effect of the digital signage is taken in the ion.
Of course, the whole country seems to develop gradually in the future.
It might be almost correct that each supermarket also will take the digital signage fast in the future though it took as an example of Jusco that the ion manages this time.
I think that the seen day is near also in the supermarket in your vicinity.
There is still place where other digital signages are active a lot though it has talked about the digital signage set up in the convenience store, the station, and the vending machine, etc.
The hotel is the one.
It increases here setting up the digital signage because it is a place that a lot of people still use though there is various kinds of hotels up to the economy hotel often used when the businessman makes a business trip from the city hotel used by a sightseeing trip and various usages, too.
There seem to be for instance a lot of guides of the event such as a guide to induce it to the restaurant according to the dish image etc. as it is a congestion situation of the restaurant in the hotel, events guides such as feasts, and bridal shows etc. when I say what one advertise flow to the digital signage set up in the hotel.
Moreover, traffic information, the weather forecast, news, and contents of World Heritage information etc. might be furthermore prepared for the traveler.
It seems that information in this digital signage is very useful for the person who becomes accustomed to the operation of the personal computer such as elderly people even if for that case and doesn’t come though sightseeing information can be freely retrieved by setting up the personal computer etc. according to the hotel and it exists.
Personal computer..huge..information..obtain..this and that..hesitate..point..suppress..information..throw..digital signage..time..room..provide..person..good.
How much does the person who has seen the vending machine where the digital signage attached come?
The one that the digital signage adhered has increased in a recent vending machine.
It is still crowded and it seem to in the vending machine set up in the gathering places a lot of one with the digital signage.
Well, do you think that the digital signage installed in this vending machine plays what role?
In many cases, the face recognition system operates though it depends your what digital signage on being installed.
The vest pocket camera installed in the side etc. of the display of the digital signage catches buyer’s face, [mehana], the mouth, and flesh-colored, etc. are analyzed, and it is done.
It becomes a very smart device it.
Still, is it a woman or are the people who buy the drinks in the vending machine man, and is the ages the person like about how many? ･･･ It is important for the sold side to obtain such information.
And, the advertisement that corresponds to the buyer’s information will be thrown on the display.
For instance, the flowing advertisement is quite different, and a quite different advertisement flows in a woman in her twenties and the man even if it is a woman in one’s twenties and it is a woman in its fifties.
It is the same or the same advertisement might flow, and a different advertisement might flow with two times of the hoop and three times if going to buy it.
It is for instance because our any of that comes for several kinds of advertisements for a woman in one’s twenties to be prepared if this is a woman in its twenties, and to flow.
The digital signage is a really convenient system.
The place of station is a place used by may always say for most people by you.
Especially, a lot of people are using the station for the commuting going to school every day in a big city.
The installation in the station premise is sped up now because there is a meaning that sets up the digital signage only in the place that attaches to such many public notices.
Especially, it works on the proving test in the metropolitan area exceeding each railway company’s frame.
What is it paid attention at the station, and on earth one were the advertisement and contents with the concern besides be able? ･･･ The one “Station digital signage network” was started as a proof experiment media that verified this.
At present, the participating railway companies were East Japan Railway, Tobu Railway, Tokyo Metro, Keihin Electric Express Railway, Seibu Railway, Tokyo Electric Express Railway, Ltd., Keio, Odakyu, the Keisei Electric Railway Co., Ltd. groups, Tokyo Monorail, 11 railways of a traffic bureau in Tokyo, and the starts at 20 stations.
The cooperation of each railway company was received, the monitor of a common design was set up at the main station, and a suitable advertisement and contents were thrown into the station, and the method measured the effect, and verified the possibility of the digital signage advertisement media that is appropriate for the station premise by using the face recognition system.
The facial-recognition system to detect in [mademo], and to measure the number of people that passed before the number and the monitor of the person who saw the advertisement, person’s age when the advertisement was furthermore seen, and the attribute of sex etc.
If these data exists, it seems to be able to evaluate whether the advertisement of what content and the expression is paid attention more quantitatively in the digital signage of the station premise.
Because only data is of course necessary, the image is never preserved.
Let’s pursue the subject by the digital signage of Seven-Eleven this time though it talked about the digital signage of Lawson last time.
The convenience store has already become indispensable existence for our life.
The person who commutes by twice a day and as much as three degrees seems also to come in a young person etc.
There is no hand that doesn’t set up the digital signage because it is such a place.
Seven-Eleven is not an exception.
Also because Seven-Eleven was a major company in the convenience store, the introduction time of the digital signage was bringing forward.
However, the digital signage might not been set up yet in all stores now.
The person who has not seen either comes.
The installation location of the digital signage is a side of the check-out counter in the back.
Please look taking care in the future.
One large network can be done when the digital signage will be set up in this all stores because about 13000 store Seven-Eleven is in the whole country now and it will go up.
An advertising frame will be likely to be marketed, and sales from the digital signage will go up, too, if I will do so.
Seven-Eleven attaches the expectation also in foreign countries sooner or later when Seven-Eleven all over the world comes to be connected on the network because it develops widely.
It is not an age of a television alone any longer and a new medium of digital signage that makes and all parts of the world a target will accomplish the key role to CM.
Last time, I was going to take the price of the digital signage as an example of “Train channel” set up in the train in Tokyo and to talk.
This time, I want will talk about the digital signage set up in convenience store “Lawson” that everyone knows though it is not a talk of the price.
[Yukuyuku] might aim at [zen] store though it is not because it is being set up by Lawson all nationwide still.
It aimed setting it up for the time being in 300 Lawson stores in Tokyo at the first year.
The person in Tokyo might also have a lot of people who have already seen.
Originally, Lawson thought by developing the part a little more target majority of the digital signage were to offer bargain sale information etc. felt that the customer who came to a store was profitable in the place.
It was a conception of making beginning that the person who did not pass it near the digital signage either was able to participate.
It is a method of inducing to come to the store by delivering coupon information etc. on Lawson to cellular phones of the people in a place far from the store what this is.
And, against to have come to the store seeing the information, and the coupon is offered by way of the digital signage equipped with the FeliCa reader and the writer.
New customer
The possibility of the digital signage extends by the perceptional change.